Meet the Team
Behind every great product is an even greater team. Get to know the people driving MiMA’s success in the UK.
Meet the Team
Behind every great product is an even greater team. Get to know the people driving MiMA’s success in the UK.
Anthony Bellerby
Chief Executive Officer (CEO)
Anthony leads the MiMA Forklifts UK team, bringing over 30 years of experience in the materials handling industry.
He is deeply passionate about collaborating with manufacturers worldwide, leveraging his expertise to develop strategic partnerships that ensure cutting-edge and Innovative material handling equipment is delivered to the UK market.
Anthony is committed to maintaining the highest standards of quality and competitive pricing.
Sid Spencer
Operations Director
Sid oversees the day-to-day operations at MiMA Forklifts UK, ensuring seamless coordination across product handling, logistics, and internal processes. With a strong focus on process improvement and effective team management, he upholds the highest standards in operational execution.
Sid works closely with the sales and service teams to maintain clear and consistent communication with the dealer network.
His leadership is instrumental in delivering the quality experience our trade partners rely on.
Alex Payne
Sales Director
Alex leads the sales strategy across the MiMA Forklifts UK network, working closely with dealers and customers to understand their unique needs and deliver tailored forklift solutions. With a strong customer-first mindset, he is dedicated to building lasting relationships grounded in trust and value.
From managing key accounts to driving sales growth in new regions, Alex brings energy, focus, and strategic clarity to our commercial operations.
His approach combines clear communication, in-depth industry knowledge, and a commitment to delivering measurable results.
Shane Court
Dealer Manager – North
Shane Court manages and supports MiMA Forklifts UK’s growing dealer network across the Midlands, North of England, and Scotland, working closely with partners across the country.
He focuses on helping dealers maximise commercial performance by ensuring the right products are positioned effectively within their markets.
Shane is committed to building strong, long term relationships, providing practical support and guidance to help dealers succeed with the MiMA range.
Aled Griffiths
Brand Marketing Director
Aled leads the brand and marketing strategy at MiMA Forklifts UK, overseeing how the business communicates with the trade market.
He ensures the brand message remains clear, consistent, and engaging across all touchpoints, With a solid foundation in brand strategy, Aled combines creativity with attention to detail—shaping everything from visual identity and marketing campaigns to partner communications.
He works closely with sales and operations teams to drive market growth and strengthen brand visibility across every channel.
Josh Walker
Multi-media Designer
Josh manages MiMA Forklifts UK’s presence across social media, keeping the brand connected and active across all digital platforms.
From launching new products to highlighting customer success stories, he ensures our online voice remains engaging, relevant, and on-brand.
Working closely with Aled, Josh aligns social content with broader marketing objectives. With a strong eye for design and a knack for storytelling, he brings energy, creativity, and consistency to every post.
Victoria Woodhall
Head of Accounts
Victoria oversees all financial operations at MiMA Forklifts UK, ensuring everything runs smoothly behind the scenes. From managing budgets to handling dealer accounts, she plays a crucial role in supporting the business with accuracy and care.
Her sharp attention to detail and strong financial insight help keep operations efficient, transparent, and compliant.
Victoria also works closely with the wider team to ensure payments, reporting, and invoicing are always managed promptly and professionally.
Lee Skinner
Technical and Parts Operations
Lee plays a key role in supporting the technical and parts side of MiMA Forklifts UK, ensuring everything runs smoothly behind the scenes.
He works closely with the team to manage parts availability, coordinate technical support, and help keep operations efficient and responsive. Whether it is sourcing components or assisting with technical queries, Lee helps ensure customers and partners receive the right support when they need it.
With a strong focus on reliability and day to day operations, Lee supports the wider team in maintaining high service standards across parts and technical support.
