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0121 368 9288

Nationwide

0121 368 9288

  • 3 min read

Taking On a Long Load Job That Would Normally Be Avoided

A timber handling operation with long loads, tight space and high turnover is the kind of job most dealers turn down. By introducing the MiMA MQK30 multi-directional forklift, one dealer secured the contract, held margin, and opened up a whole new application segment.

  • 3 min read

Taking On a Long Load Job That Would Normally Be Avoided

A timber handling operation with long loads, tight space and high turnover is the kind of job most dealers turn down. By introducing the MiMA MQK30 multi-directional forklift, one dealer secured the contract, held margin, and opened up a whole new application segment.

The Job

A dealer was asked to quote for a timber handling operation. Long loads, tight space, high turnover.

The Usual Outcome

Most dealers would recognise this scenario immediately. It usually ends one of two ways: lose the job to a specialist OEM, or walk away from it altogether. The risk to margin is too high and the operational complexity too great to take a chance on a standard solution.

This dealer did neither.

Bringing in the MiMA MQK30 Multi-Directional Truck

They brought in the MiMA MQK30 multi-directional truck.

  • Sideways movement through narrow aisles without repositioning loads
  • Full control of long materials in confined areas
  • No compromises in handling speed or stability

Seeing It Work

The customer could see it working in their environment. The doubt disappeared quickly.

Outcome

The dealer secured a contract they would normally have declined. Margin held without overpricing. More importantly, it opened the door to an application segment they had not previously been able to compete in.

The MQK30 did not just win the deal. It made the deal possible.

That is the commercial difference between having the right product and having an almost-right product.

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FAQ's

The MiMA MQK30 is built for handling long or bulky loads in tight, confined spaces. It is well suited to industries such as timber, steel, builders' merchants and panel handling, where standard counterbalance trucks struggle to manoeuvre.

Multi-directional forklifts can travel straight, sideways, diagonally and rotate on the spot. This lets them carry long materials through narrow aisles without repositioning, something a conventional counterbalance cannot do without far more space.

The MQK30 has a 3,000kg lift capacity, with lift heights ranging from 3.6m up to 8.0m, making it suitable for demanding warehouse and yard operations.

Yes. The MQK30 is engineered for both indoor and outdoor use, making it a flexible solution for operations that handle long materials across multiple environments.

Yes. The MQK30 is widely used in timber yards, steel stockholding and any operation handling long materials. Its multi-directional travel makes it possible to operate in tighter aisles than standard trucks, increasing storage density without losing handling speed.

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