The Customer Position

A long-standing customer was under pressure to move away from diesel. The dealer had been through this kind of conversation before and knew exactly where it usually went.

Where Electric Conversations Usually Fall Apart

The hesitation was predictable. Would an electric counterbalance actually cope with the same workload as the diesel truck it was replacing? That question had stalled previous conversations. Once confidence dropped, price took over. The sale either collapsed or got squeezed to a point where margin was gone.

This time was different.

Introducing the MiMA TKA15

The dealer introduced the MiMA TKA15 and shifted the conversation away from the technology and onto performance. Specifically, onto the one thing that had always undermined confidence in electric: power fade.

Older lead acid electrics were notorious for it. Output dropped as the charge dropped. By the end of a shift, performance was nowhere near where it started. That gap between electric and diesel became the reason customers stayed on diesel.

Lithium Battery, No Power Fade

The TKA15 is lithium. Its 350Ah battery delivers consistent power from the first lift to the last. No fade. No tailing off as the hours build. The performance the operator experiences at 8am is the same performance they have at 4pm.

The customer tested the truck in their own operation, on their own loads, in their own environment. That removed the uncertainty in a way that no specification sheet could.

Outcome

The customer moved to electric without any reduction in capability. The dealer avoided a price-driven negotiation and built a stronger long-term relationship in the process.

The sale was not about electric vehicles. It was about proving that a 1.5 tonne lithium counterbalance could do everything a diesel had always done. That is a conversation worth having with any diesel customer facing pressure to change.