Why the MQK40 Could Change the Way You Sell Multi Directional Forklifts
For years, the 4 tonne multi directional forklift market has looked much the same.
Manufacturers have competed on capacity, lift height and price, while dealers have often been left trying to explain why one truck is worth more than another.
The new MiMA MQK40 changes that conversation.
Rather than simply matching what is already available, the MQK40 has been engineered around the things that matter most to dealers and end users. More productivity. Lower maintenance. Better operator comfort. Stronger reliability. Features that translate into genuine commercial advantages rather than just another specification sheet.
If you’re currently stocking 4 tonne multi directional forklifts, this is a truck worth looking at.
Built Around Real World Performance
Every feature on the MQK40 has been designed to improve performance in demanding environments where timber, steel, builders merchants and manufacturers rely on equipment every day.
Key features include:
- True three wheel drive delivering traction that conventional two wheel drive systems simply cannot match.
- A two stage vision triplex mast providing outstanding 360 degree visibility, with lift heights available up to 12.5 metres.
- A clear view mast with full free lift, allowing operators to maintain visibility when working at height.
- 80V lithium power delivering consistent performance throughout the entire shift without the gradual power loss associated with many battery systems.
- A redesigned ergonomic operator compartment with wide entry steps, improved seating and an electronic armrest to reduce fatigue during long shifts.
- A new digital display providing clearer operating information at a glance.
- A redesigned carriage with integrated fork positioner for faster and more accurate load handling.
- Continuous directional movement while travelling, helping operators remain productive without unnecessary stopping or repositioning.
- A completely redesigned chassis that reduces installation and maintenance time by up to 40 percent, while making servicing easier for engineers.
Better Features Create Better Commercial Opportunities
For dealers, specification alone does not create profit.
What matters is how those specifications affect ownership costs, service requirements and customer satisfaction.
The MQK40 has been engineered with those commercial realities in mind.
Every improvement can help create value by:
- Reducing future service requirements
- Improving operator productivity
- Minimising downtime
- Supporting stronger dealer margins
- Giving sales teams meaningful product differentiation
When customers compare trucks like for like, these are the details that often influence purchasing decisions.
Confidence for Dealers
Adding a new manufacturer to your portfolio is never simply about the product.
Dealers want to know:
- Will customers buy it?
- Will engineers be comfortable servicing it?
- Will warranty exposure affect margins?
- Will it generate repeat business?
MiMA Forklifts UK has built its dealer programme around answering those questions with structured onboarding, product training, accessible parts support and ongoing after sales assistance, helping dealers grow with confidence rather than taking unnecessary risk.
Dare to Compare
The MQK40 is not asking customers or dealers to take anyone’s word for its performance.
The invitation is simple.
Compare it.
Drive it.
Inspect the build quality.
See how it performs against the trucks you currently stock or operate.
Once you’ve experienced the MQK40 for yourself, you’ll understand why more dealers are beginning to look beyond traditional suppliers.
To arrange a demonstration or discuss dealer opportunities, contact the MiMA Forklifts UK team on 0121 368 9288 and discover what the MQK40 could add to your business.
#DareToCompare