15–17 July 2025 | West Bromwich, UK
Over three incredible days at MiMA HQ, we welcomed forklift dealers from across the UK to MiMA Dealer Days, an open-house event designed to give the trade a genuine, hands-on introduction to the MiMA brand.
With a packed schedule of live demos, test drives, great food and plenty of face-to-face conversation, the event was a celebration of what MiMA Forklifts UK is all about: smart products, strong partnerships, and performance you can trust.
A Full House
We were blown away by the response. Across the three days, we saw a huge number of visitors through the doors, from established dealers exploring a new brand, to newcomers looking to expand their offering.
The turnout, energy and genuine interest in the MiMA range far exceeded expectations, which is a reflection of just how much the UK dealer network is ready for something new, and something better.
Trucks That Spoke for Themselves
Throughout the event, we ran continuous live demonstrations and one-on-one walk-arounds across the full MiMA lithium-powered range including:
- MQK Multi-Directional Forklifts – Ideal for long and awkward loads
- MJ20 Articulated Trucks – Compact, agile, and high-lifting
- TKC Reach Trucks – Stable, smooth and operator-friendly
- MK40 Counterbalance Forklifts – Built for power, precision, and all-day performance
Each truck on show attracted real interest, but the MQK, MJ20, TKC and MK40 saw particularly strong attention, with dealers keen to explore how they’d fit into their customers’ operations.
And it wasn’t just looking, most dealers jumped in the cab and tried them for themselves. The feedback was unanimous: excellent build quality, intuitive handling, and impressive performance all round.
Building something different
At MiMA Forklifts UK, we’re not just offering a product, we’re building a partnership and that message really landed during Dealer Days. Many of the dealers who attended told us how refreshing it was to see us taking such a practical, open, and supportive approach to building the dealer network.
They appreciated the transparency, the fast access to UK stock, and the genuine commitment to after sales and technical support, not just at the point of sale, but long after. For us, it’s simple: we work alongside our dealers, not behind them.
This isn’t just about moving machines, it’s about creating strong, long-term partnerships based on trust, performance, and shared success. That’s what MiMA UK is here to do. And that’s what dealers told us they want more of in this industry.
Quality Conversations, Real Commitment
What made the three days so special was the chance to have genuine conversations. No hard sales, no flashy pitches, just proper discussion about the trucks, the service, the margins, the support, and the partnership MiMA is building in the UK.
We were proud to welcome a number of new dealers into the MiMA network during the event, with new dealers coming onboard on a daily basis, which is a huge endorsement of what we’re doing, and the value dealers see in joining early.
Fun, Food & Darts (Yes, Really)
Dealer Days wasn’t all about business, we also had time for laughs, proper hospitality, and a bit of friendly competition at the dartboard. With great food, warm weather and a relaxed atmosphere, it was a chance to connect with the trade on a more personal level.
A few walked away with prizes (and bragging rights), and many left with new contacts, stronger relationships, and fresh energy about where MiMA is heading next.
Couldn’t Make It? You’re Still Invited.
For those who couldn’t attend, the interest hasn’t stopped. We’ve already had a wave of follow-up bookings for one-to-one visits at MiMA HQ, where dealers can see the trucks, test them out, and talk to the team in their own time.
See the Highlights for Yourself
We’ve captured the energy, conversations, and trucks in action in a short highlights video including everything from live demos and test drives to team chats and dartboard victories.
A Word of Thanks
To everyone who came, shared feedback, asked questions, tested trucks and made the event what it was, thank you.
MiMA Dealer Days confirmed what we’ve always believed: there’s a real appetite in the UK for a forklift brand that delivers quality, performance and genuine support, built around a true dealer partnership.
We’re only just getting started.
Want to visit MiMA HQ or find out more about becoming an authorised dealer?
Get in touch — we’d love to show you around.
You can also find us at IMHX at the NEC from 9–11 September, where we’ll be showcasing a selection of our most popular models and available to discuss how MiMA could support your business in person.