MiMA Dealer Days Is Almost Here!

MiMA Dealer Days kicks off 15–17 July in West Bromwich. This three day dealer event gives UK partners the chance to see the full MiMA forklift range, test equipment, speak to the team, and explore what sets the brand apart.

15–17 July | West Bromwich, Birmingham

MiMA Dealer Days kicks off next week. A dedicated three-day event at MiMA Forklifts UK HQ in West Bromwich, giving UK forklift dealers the chance to explore the full MiMA range in person and get a real sense of what the brand can offer their business.

Running from Tuesday 15th to Thursday 17th July, this is your opportunity to discover one of the fastest-growing names in the materials handling industry and to find out why more and more dealers are becoming MiMA authorised dealers.

Whether you’re actively looking to expand your product range, or just want to see what’s new in the lithium forklift space, MiMA Dealer Days is the best way to experience the quality, performance, and support behind the brand.

Experience the Full Lithium Range First-Hand

Throughout the event, you’ll be able to see and test drive our complete lithium-powered line-up, including:

  • MJD Articulated Forklifts – Built for narrow aisles, with high lift capacities and quad masts available. Perfect for high-density warehouses needing reach without compromising manoeuvrability.
  • MQK Multi-Directional Trucks – Ideal for long, awkward loads in confined or mixed-use spaces. These trucks provide excellent stability and versatility across warehouse and yard environments.
  • Electric Counterbalance Forklifts – Heavy-duty performance with zero emissions. Strong on visibility, operator comfort, and lithium runtime. Ready to handle a variety of general materials handling tasks.
  • High-Lift Reach Trucks – Compact and stable with wide visibility and intelligent controls. Perfect for racking-heavy environments requiring precise handling at height.
  • Pedestrian Stackers & Class III Equipment – Ideal for order picking, loading, and short-shift duties. These offer surprising power and ease of use in smaller spaces, from loading bays to logistics zones.

All trucks are lithium-powered as standard, with intelligent design, high-spec build quality, and advanced features such as digital displays, ergonomic controls, and fast charging. All backed by UK-based technical support and parts availability, but more than that, it’s a true partnership.

At MiMA Forklifts UK, we’re building something different. This isn’t just about supplying trucks, it’s about offering a level of dealer support that sets us apart from anything else in the UK market. From fast access to stock and responsive technical backup to long-term commercial alignment, we’re here to work alongside our dealers, not just behind them.

It’s a relationship built on trust, transparency, and a shared goal of delivering performance for the customer. When you come on board with MiMA, you’re not just getting a product, you’re getting a partner.

What to Expect Across the Three Days

We’ve created an experience that’s informative, relaxed, and genuinely useful, whether you’re comparing brands or just starting to explore new options.

Here’s what’s included:

• Live demonstrations of the full MiMA range
• Test drives across a selection of models
• Dealer Q&A with our UK team – covering margins, lead times, parts, and onboarding
• Hands-on walkthroughs of build quality, technology, and battery systems
• BBQ and refreshments in a no-pressure environment

This is your chance to explore what MiMA Forklifts UK is really about, not just the product, but the people and the partnership behind it.

Thinking of Becoming a MiMA Dealer?

MiMA Forklifts UK is growing quickly, and we’re doing it by putting dealers first. Here are just some of the benefits:

  • Strong margins and clear commercial terms
  • UK-based stock and technical support
  • Reliable aftersales and fast-moving parts availability
  • Marketing and onboarding tools to help you hit the ground running

If you’re considering a new brand, this is the time to see how we work and why MiMA is already making a name for itself across the UK dealer network.

Book Your Visit Today

There’s still time to secure your visit.
Dealer Days runs from 15–17 July at our showroom in West Bromwich.

Book your place now or message our team directly

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FAQ's

MiMA Dealer Days is a three day event at our UK headquarters where dealers can explore the full forklift range, test equipment, and meet the team.

The event is designed for UK forklift dealers and businesses looking to expand their product range or explore new lithium forklift solutions.

Yes. Live demonstrations and test drives are available across a range of MiMA models throughout the event.

You will gain insight into the MiMA product range, dealer support, margins, lead times, and how the partnership works in practice.

You can book your place by contacting the MiMA team directly or submitting an enquiry through the website.

Get in touch

Whether you have a question, need expert advice, or want to discuss your requirements, simply fill out the form below

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