Dealer Days 2026 is over, but the conversations it started are still going. Dealers from across the country came through the doors at MiMA HQ, and left with a very different picture of what MiMA and GreenPower can do for their business.

This wasn’t a product launch with a stage and a slideshow. We took over an empty warehouse and turned it into a working showcase, full of trucks, engineers and dealers getting hands on with the range. Here’s what actually happened.

The Full Range, On Display

Dealers came expecting to see the headline acts, the brand new MQK30 Gen 2 and the all new MQK40. They did, and both stopped people in their tracks. But it was the breadth of what surrounded them that changed the conversation.

The full MiMA and GreenPower range was on display throughout, giving dealers a real feel for just how wide the offer now is. For many, it wasn’t about the one truck they came to see. It was about the products they hadn’t considered yet, and the customers those products could now win.

Dealers left with lots of new ideas they simply weren’t expecting to find.

Live Demos and Test Drives

Specification sheets only tell you so much. Dealer Days was built around getting people into the driving seat.

Dealers took part in live demos and test drives, putting the MQK30 Gen 2, the MQK40 and the wider range through their paces on the warehouse floor. This mattered. Build quality, control and stability are things you feel, not things you read about, and dealers got to feel it for themselves before they had to sell it to a customer.

That direct experience is exactly what turns a spec sheet into a confident sales conversation.

TVH: Parts and After Sales, Face to Face

A forklift is only as good as the support behind it, and that’s where TVH came in.

Andy Henry, Technical Sales Manager at TVH, joined Operations Director Sid Spencer for a sit down after the event. His verdict was direct. He described the brand as well built, with names on the components that engineers recognise, and said he was confident TVH could offer a strong parts partnership off the back of it.

That partnership already runs deeper than most dealers realise. Andy confirmed that most dealers TVH has spoken to already hold a TVH account, and that TVH’s commitment to parts supply is not a short term arrangement. Stock is held at TVH’s Kidderminster warehouse with same day dispatch, and parts are being rapidly added to the TVH eShop for both MiMA and GreenPower, with over 600 MiMA parts already loaded. On GreenPower alone, TVH already holds an 86% hit rate on parts requested, giving dealers a real answer on availability rather than a promise to check.

For dealers weighing up a new brand, that kind of access matters. It’s the difference between taking someone’s word for after sales support and hearing the commitment straight from the people who deliver it.

Trucks Sold, Margins Locked In

The commercial results spoke for themselves. Alex Flowers of BJB Lift Trucks, based in Grimsby, put real numbers on it. His business placed an order for six trucks on day one, then a further six on day two, and sold one to a customer before the event was even over.

He pointed to the lithium Pro range as a big part of the appeal, citing a seven to eight hour seat runtime with a two hour quick charge, and said pricing and spec as standard were what tipped the decision toward lithium over lead acid for his business.

That’s the real measure of an event like this. Not just interest, but decisions made on the spot, backed by dealers who came, tested and bought.

In Their Words

The feedback from the floor did the talking better than any brochure could.

James Thomason of Rack-N-Stak spoke to Alex Payne about what stood out on the trucks themselves. He pointed to the steel thickness and the quality of the welding as proof that nothing had been cut back, and said the same was true of the add on parts, which held to the same standard rather than being made cheap.

Alex Flowers of BJB Lift Trucks had a similar take from the dealer side. He described the trucks as a proven product, built in the same factory as Heli, a brand his business has stocked for around 25 years, and said the pricing was some of the strongest he’d seen. Service from Sid Spencer and the wider MiMA team, he added, had been impeccable throughout.

What This Means for Your Business

Dealer Days wasn’t about MiMA and GreenPower telling dealers what to think. It was about putting the full range, the people and the proof in one room, and letting dealers draw their own conclusions.

For those who attended, the takeaway is a broader offer, a stronger relationship with the team behind it, and a direct line to TVH for after sales confidence.

For those who couldn’t make it, the opportunity hasn’t closed. The next Dealer Day is already being planned, and the same range, demos and access to the team will be there again. In the meantime, dealers are welcome to pop in any time to view stock and talk things through with the team.

Get Involved

If you want to be part of the next Dealer Day, or you’d like to talk through what the MiMA and GreenPower range could mean for your business, speak to Alex Payne, Shane Court, Sid Spencer or Nicky Whittle on 0121 368 9288.

Dare to Compare. We’ll see you at the next one.